The Essentialist

The destination for stories of self-care.

Office Hours with Perelel Founder Alex Taylor

Expert Session

Office Hours with Perelel Founder Alex Taylor

As the founder of a women's vitamin brand, Alex shares her unique perspective on everything from the healthcare industry to perimenopause.
Into the Bottle: Nightly Retinol Serum

Expert Session

Into the Bottle: Nightly Retinol Serum

There’s nothing quite like this gold-standard skincare ingredient.
Into the Bottle: Firming Plant Peptide Serum

Expert Session

Into the Bottle: Firming Plant Peptide Serum

If you’ve ever wondered what Peptides actually are, this Q&A is for you.
Into the Bottle: Daily Vitamin C Serum

Expert Session

Into the Bottle: Daily Vitamin C Serum

What makes this serum such a staple?
Organic Tropical Honey in Skincare, Explained

Expert Session

Organic Tropical Honey in Skincare, Explained

The benefits of this buzzy ingredient.
What’s in Kadi Lee’s Bag?

Oak Edit

What’s in Kadi Lee’s Bag?

The celebrity hair colorist and Highbrow Hippie co-founder on why rituals matter.
What’s in Kalani Miller’s Bag?

Oak Edit

What’s in Kalani Miller’s Bag?

How the mom and MIKOH co-founder prioritizes self-care while traveling the world.
Inside the Formula: Refining Mask

Expert Session

Inside the Formula: Refining Mask

All about the ingredient science behind our new Refining Mask.
Oak’s 2025 “Into the Blue” Tour

The Naturalist

Oak’s 2025 “Into the Blue” Tour

This summer and fall, we’re popping up at Ulta Beauty, Nordstrom, and Jenni Kayne stores across the country.
What’s in Mara Roszak’s Bag?

Oak Edit

What’s in Mara Roszak’s Bag?

The RŌZ founder on how she achieves beautiful, effortless hair away from home.
Jenni’s Morning Routine

Expert Session

Jenni’s Morning Routine

How our founder uses Refining Mask to start her day.
What’s in Lauren Perez’s Bag?

Oak Edit

What’s in Lauren Perez’s Bag?

How the Anablue founder and mom of two finds presence—even in her busiest moments.