Expert Session

Jenni on Aging Gracefully

March 14, 2025
Photos by: Bliss Kaufman

Aging is a beautiful thing. And according to our founder, it’s nothing to shy away from. Keep reading for wise words from Jenni, plus the routine she swears by to optimize her skincare as she’s getting older.

"I've always believed in taking care of my skin in ways that feel really intentional. So much of the conversation around aging focuses on how you can stop the process through more invasive alternatives. I wanted to create mindful, natural products to celebrate aging gracefully. Because moisturized, well-cared-for skin is beautiful—always."

1. Cleanse with Intention

"Our Nourishing Cleansing Milk is so gentle but still gets the job done—leaving my skin soft, nourished, and never stripped."

2. Pick a Powerhouse Serum

“A great serum is essential. Use our new peptide one daily, and you’ll see such a difference in fine lines and wrinkles.”

3. Flood Skin with Moisture

"Hydration, hydration, hydration! I layer Moisture Rich Balm on religiously for a fresh, healthy glow."