Oak Edit

Oak Just Launched at Ulta—and Here’s What We Did to Celebrate

February 27, 2025
Photos by: Casi McCarthy

Earlier this month, we marked Oak’s official launch at 250 Ulta Beauty stores nationwide with a special self-care celebration in Plano, Texas. And as expected, the day was incredibly serene—featuring a lymphatic drainage masterclass by our Global Skincare Ambassador Julia Barna, rejuvenating mini facials, fresh flowers, and plenty of straight-from-the-spa touches. Keep reading for an inside look at all the details.

The Skincare

The day kicked off with a lymphatic drainage masterclass by our Global Skincare Ambassador, Julia Barna. Her best tip? If you don’t have time for a full dry brushing routine, give yourself a quick massage in the shower with Perfecting Body Scrub, using long, upward motions to apply the product. Later on, Julia and a team of estheticians offered 15-minute face and body spa treatments to help guests unwind.

The Bites

A barista served up handcrafted lattes and matcha lattes, infused with some of our favorite skincare-inspired botanicals. Meanwhile, everyone snacked on overflowing trays of fruit, pastries, and artisanal chocolates.

The Special Touches

Outside, guests perused the Glow Cart while arranging their own floral bundles to take home. Also up for grabs were some (very special) gift bags, filled to the brim with The Body Routine, a dry brush, Jenni Kayne cashmere socks, and custom Oak merch—pretty much, everything you need for a luxe at-home spa night.

Couldn’t make it? Light your favorite candle, smooth on some Restorative Mask, and hit play on our curated Oak Self Love Club Playlist.

The Ulta Edit
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