The Naturalist

What Went Down at Café Oak in New York City?

November 04, 2024
Photos by: Casi McCarthy and Food Truck Promotions

To mark the launch of Nourishing Cleansing Milk, we opened our first-ever Café Oak—a pop-up coffee cart on the streets of SoHo. There were facials, there were workouts, and there were cozy, skincare-inspired drinks—here’s everything that made it a morning to remember.

The Pre-Coffee Ritual 

We started the day with a rejuvenating Pilates class led by SotoMethod’s Hilary Hoffman. Dressed in Vuori, guests moved through strengthening flows designed to balance body and mind. Paired with light bites by The Culinistas and nourishing 15-minute facials, it was the perfect pre-coffee ritual.

The Scene on the Streets

Outside Jenni Kayne Home in SoHo, the streets were buzzing—with over 100 guests lined up to experience Café Oak. Our curated playlist set the peak fall mood, while guests previewed our product line at the Glow Cart and waited to grab their custom coffees.

The Menu

Our Café Oak baristas served up signature drinks, like house-brewed coffee and matcha lattes, infused with botanical syrups inspired by our skincare favorites. Options included herbaceous, soothing rosemary syrup (reminiscent of new Nourishing Cleansing Milk), floral rose and lavender syrup (a nod to Balancing Mist), or warm, sweet honey (a perfect pairing with Restorative Mask).

Café Oak Favorites
new
Nourishing Cleansing Milk
Nourishing Cleansing Milk

$45  $36

Enjoy 20% off through 12/31.

$45   $36

$38.25  $30.60

Skip or cancel anytime.
expert-approved
Balancing Mist
Balancing Mist

$44  $35.20

Enjoy 20% off through 12/31.

$44   $35.20

$37.40  $29.92

Skip or cancel anytime.
best-seller
Restorative Mask
Restorative Mask

$68  $54.40

Enjoy 20% off through 12/31.

$68   $54.40

$57.80  $46.24

Skip or cancel anytime.
Award Winner
Cleansing Balm
Cleansing Balm

$48  $38.40

Enjoy 20% off through 12/31.

$48   $38.40

$40.80  $32.64

Skip or cancel anytime.